{"id":35667,"date":"2026-02-04T15:17:21","date_gmt":"2026-02-04T23:17:21","guid":{"rendered":"https:\/\/medicine.wsu.edu\/news\/?post_type=tribe_events&#038;p=35667"},"modified":"2026-02-04T15:25:01","modified_gmt":"2026-02-04T23:25:01","slug":"cbh-seminar-021726","status":"publish","type":"tribe_events","link":"https:\/\/medicine.wsu.edu\/news\/event\/cbh-seminar-021726\/","title":{"rendered":"Community and Behavioral Health Seminar Series"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">Pursuing Reinforcing Efficacy<\/h2>\n<h3>February 17, 2026<br \/>\n12:10 \u2013 1:00 p.m. PST<br \/>\nHERB 432 or <a href=\"https:\/\/wsu.zoom.us\/j\/94453143293?pwd=NVYxMHZ2QjZzMUlnd0E1ajk3QUR2QT09&amp;from=addon\">Zoom<\/a><\/h3>\n<p data-pm-slice=\"1 1 []\">Meeting ID: 944 5314 3293<br \/>\nPasscode: 718507<\/p>\n<h4 data-pm-slice=\"1 1 []\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-35669 alignright\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-medicine\/uploads\/sites\/3023\/2026\/02\/large-396x297.jpg\" alt=\"Dr. John Roll.\" width=\"396\" height=\"297\" srcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-medicine\/uploads\/sites\/3023\/2026\/02\/large-396x297.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-medicine\/uploads\/sites\/3023\/2026\/02\/large-792x594.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-medicine\/uploads\/sites\/3023\/2026\/02\/large-768x576.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-medicine\/uploads\/sites\/3023\/2026\/02\/large.jpg 1024w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/h4>\n<h4 data-pm-slice=\"1 1 []\">Speaker<\/h4>\n<p data-pm-slice=\"1 1 []\">John Roll, PhD<br \/>\nProfessor, Vice Dean for Research Emeritus, WSU<\/p>\n<p style=\"font-weight: 400;\">In this presentation Dr. Roll will briefly summarize his decades of work on understanding the malleability of reinforcing efficacy. He will briefly review his foundational work on the topic in animal models, discuss his work in human behavioral pharmacology models, and describe the work he and his colleagues continue to do in the applied realm, specifically as it applies to treating substance use disorders. Finally, he will outline the work he hopes to conduct in this and other arenas over the next several years.<\/p>\n<p>John Roll earned a Bachelor of Arts degree from the University of Montana, a Master of Arts degree from Saint Bonaventure University, and a PhD from Washington State University. He completed a Postdoctoral Fellowship in Behavioral Pharmacology at the University of Vermont and a Postdoctoral Fellowship in Substance Abuse Research at the University of Michigan Ann Arbor.<\/p>\n<p>He was the Founding Director of several centers and program at WSU including the Program of Excellence in Addictions Research, The Translational Addiction Research Center, the Health Sciences STEM Education Research Center and the Rural Mental Health and Substance Abuse Treatment Center. He has had faculty appointments in the WSU Departments of Community and Behavioral Health, Psychology, Nursing, Neuroscience, Health Policy and Administration, Prevention Science, and Nutrition and Exercise Physiology.<\/p>\n<p><a href=\"https:\/\/medicine.wsu.edu\/directory\/wsu-profile\/johnroll\/\">View Dr. Roll&#8217;s Full Profile<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"wsu-button wsu-button\u2013size-small\" href=\"https:\/\/wpcdn.web.wsu.edu\/wp-medicine\/uploads\/sites\/3023\/2026\/02\/CBH-Seminar-Series-Dr_-John-Roll-12_10pm-start.ics\">Add to Calendar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pursuing Reinforcing Efficacy February 17, 2026 12:10 \u2013 1:00 p.m. PST HERB 432 or Zoom Meeting ID: 944 5314 3293 Passcode: 718507 Speaker John Roll, PhD Professor, Vice Dean for [&hellip;]<\/p>\n","protected":false},"author":34189,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[],"tribe_events_cat":[59],"wsuwp_university_location":[],"wsuwp_university_org":[],"event_city":"Spokane","event_state":"WA","event_venue":"HERB 432","event_organizer":"","event_organizer_email":"","event_organizer_phone":"","event_organizer_website":"","event_website":"","event_cost":"","event_excerpt":"Pursuing Reinforcing Efficacy\nFebruary 17, 2026\n12:10 \u2013 1:00 p.m. PST\nHERB 432 or Zoom\nMeeting ID: 944 5314 3293\nPasscode: 718507\n\nSpeaker\nJohn Roll, PhD\nProfessor, Vice Dean for Research Emeritus, WSU\nIn this presentation Dr. Roll will briefly summarize his decades of work on understanding the malleability of reinforcing efficacy. He will briefly review his foundational work on the topic in animal models, discuss his work in human behavioral pharmacology models, and describe the work he and his colleagues continue to do in the applied realm, specifically as it applies to treating substance use disorders. Finally, he will outline the work he hopes to conduct in this and other arenas over the next several years.\nJohn Roll earned a Bachelor of Arts degree from the University of Montana, a Master of Arts degree from Saint Bonaventure University, and a PhD from Washington State University. He completed a Postdoctoral Fellowship in Behavioral Pharmacology at the University of Vermont and a Postdoctoral Fellowship in Substance Abuse Research at the University of Michigan Ann Arbor.\nHe was the Founding Director of several centers and program at WSU including the Program of Excellence in Addictions Research, The Translational Addiction Research Center, the Health Sciences STEM Education Research Center and the Rural Mental Health and Substance Abuse Treatment Center. He has had faculty appointments in the WSU Departments of Community and Behavioral Health, Psychology, Nursing, Neuroscience, Health Policy and Administration, Prevention Science, and Nutrition and Exercise Physiology.\nView Dr. Roll&#8217;s Full Profile\n&nbsp;\nAdd to Calendar","start_date":"2026-02-17 12:10:00","end_date":"2026-02-17 13:00:00","_links":{"self":[{"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/events\/35667"}],"collection":[{"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/users\/34189"}],"replies":[{"embeddable":true,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/comments?post=35667"}],"version-history":[{"count":7,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/events\/35667\/revisions"}],"predecessor-version":[{"id":35676,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/events\/35667\/revisions\/35676"}],"wp:attachment":[{"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/media?parent=35667"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/tags?post=35667"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/tribe_events_cat?post=35667"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/wsuwp_university_location?post=35667"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/medicine.wsu.edu\/news\/wp-json\/wp\/v2\/wsuwp_university_org?post=35667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}