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Community and Behavioral Health Seminar Series
February 17 at 12:10 pm – 1:00 pm PST
Pursuing Reinforcing Efficacy
February 17, 2026
12:10 – 1:00 p.m. PST
HERB 432 or Zoom
Meeting ID: 944 5314 3293
Passcode: 718507
Speaker
John Roll, PhD
Professor, Vice Dean for Research Emeritus, WSU
In this presentation Dr. Roll will briefly summarize his decades of work on understanding the malleability of reinforcing efficacy. He will briefly review his foundational work on the topic in animal models, discuss his work in human behavioral pharmacology models, and describe the work he and his colleagues continue to do in the applied realm, specifically as it applies to treating substance use disorders. Finally, he will outline the work he hopes to conduct in this and other arenas over the next several years.
John Roll earned a Bachelor of Arts degree from the University of Montana, a Master of Arts degree from Saint Bonaventure University, and a PhD from Washington State University. He completed a Postdoctoral Fellowship in Behavioral Pharmacology at the University of Vermont and a Postdoctoral Fellowship in Substance Abuse Research at the University of Michigan Ann Arbor.
He was the Founding Director of several centers and program at WSU including the Program of Excellence in Addictions Research, The Translational Addiction Research Center, the Health Sciences STEM Education Research Center and the Rural Mental Health and Substance Abuse Treatment Center. He has had faculty appointments in the WSU Departments of Community and Behavioral Health, Psychology, Nursing, Neuroscience, Health Policy and Administration, Prevention Science, and Nutrition and Exercise Physiology.