College of Medicine Building

College of Medicine Brand Standards

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Our Name

It’s a long name and it’s our name. As members of Washington State University, a brand with a 130-year history, there is immense value in connecting our college brand to the university brand to instill trust and build brand recognition. We are honored that our college is named after the late Dr. Elson S. Floyd who had a bold and audacious vision to ensure individuals from Washington could receive a medical education and, in turn, provide health care to the communities of Washington. 

Using Our Name 

When using our name, please follow these guidelines:

  • Use the entire name on first reference: Washington State University Elson S. Floyd College of Medicine 
  • If the audience is internal, local or extremely familiar with Washington State University, you may use: WSU Elson S. Floyd College of Medicine 
  • Use a shortened version on second and subsequent reference: WSU College of Medicine or College of Medicine 
  • If a document is entirely about the WSU College of Medicine, after first reference you may simply use “the college” on subsequent reference. Please note “college” should not be capitalized in this use. 

While we occasionally use shorthand when conversing internally about the WSU College of Medicine, the following terms SHOULD NOT be used in any external documents or other forms of communication: 

  • ESFCOM
  • COM
  • Floyd College of Medicine 
  • ESF College of Medicine

We SHOULD NOT use the WSU Health Sciences or the WSU Spokane brands as part of our name. Because we have a statewide presence, we only use Washington State University in association with our name.

For departments and degree programs that are currently only available at the WSU Spokane campus, reference the campus ONLY in relation to where the department or program is located. For example, “The Department of Nutrition and Exercise Physiology, part of the WSU Elson S. Floyd College of Medicine, educates 70 students each year and conducts extensive research on the WSU Spokane campus.” 

Department Names

When using a department name, please follow these guidelines:

Each department should always be written and referred to as “Department of.” 

Our departments include: 

  • Department of Community and Behavioral Health 
  • Department of Medical Education and Clinical Sciences 
  • Department of Nutrition and Exercise Physiology 
  • Department of Speech and Hearing Sciences 
  • Department of Translational Medicine and Physiology 

Use the entire name, followed by inclusion of the college, on first reference: Department of Translational Medicine and Physiology, part of the Washington State University Elson S. Floyd College of Medicine 

Use a shortened version on second and subsequent reference: Department of Translational Medicine and Physiology or Translational Medicine and Physiology 

If a document is entirely about the department, after first reference you may simply use “the department” on subsequent reference. Please note “department” should not be capitalized in this use.