Generate a QR Code

Campaign link & QR code builder

Enter a destination URL to create a QR code. Add optional tracking details if needed.

Paste the full web address, including https://. When tracking is off, existing URL parameters are kept unchanged.
Campaign details All tracking fields are optional. Use consistent names, such as fall-recruitment-2026. These fields replace existing source, medium, campaign, content, and term tags in the URL. Read Google’s documentation on UTM best practices
Where the link appears, such as newsletter, linkedin, or impact-report.
The channel, such as print, email, or social. Use your team’s agreed names.
Use the same campaign name across related materials.

You can View this custom campaign data in Google Analytics
You can view Session source/medium, Session medium, Session source, and Session campaign in the Acquisition > Traffic acquisition report.

Optional tracking details Distinguish placements or versions, such as flyer-a or footer-link. Usually used for a paid-search keyword.
#000000
Choose a preset or a custom dark color. WSU brand colors. The background and border stay solid white, not transparent.

UTM tags label visits in your destination site’s analytics. This tool does not count scans. Avoid personal information in campaign fields.